Yes Way Ros: The Wine That’s Taking Over the World

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Long gone are the days when only your grandmother and her Mahjong group drank ros wine. Now, it’s impossible to find a patio in New York that doesn’t shove ros down your (very willing) throat. And for good reason: 20% of the United States’ ros consumption occurs in New York.

More importantly, all Americans are doing their part to aid the ros craze. 13 percent of all ros drinking in the world occurs in the United States. But, LOL, we don’t even specialize in ros production as a country, so we have to import a lot of that shit from France and Italy. In fact, 5 million liters of ros came specifically from the Provence region of France in 2014, which is up from just 1 million liters in 2010.

Anyway, the growing consumption of “premium dry ros” is the fastest-growing segment of the American wine market. Since production of ros is declining in the United States, we’re spending more money each year to import it. The average price per bottle of ros increased from $15.38 to $16.38 in 2013, and now a good bottle is hovering around the $20 mark. Blame it on the importation, or blame it on the fact that ros is fucking delicious.

So jump on the ros train while you can still afford it. #WorthIt



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